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Indent introduces 'Worldview' – a new way to meet your ewire subscribers

Get up close and personal with your subscribers via Worldview, a new addition to our campaign reports. With our interactive map, watch in real time as your email campaigns go out and the clicks and opens roll in. Track who, when and where in the world people open your email campaigns.

For more information or to discuss how we can help you with your email campaigns please give us a call on 0118 986 1672 or drop us an email.

Indent's NT logo included in Creative Review's special edition on 20 of the world's best logo designs

Creative Review have announced their Top 20 logos: their favourites drawn from the views of the editorial team, their readers and the wider industry.

Here is an extract from the published article where Ian's design came 10th.

In 1974 Ian Dennis (Indent's Managing Director) spent a year as a designer at FHK Henrion's London Studio, HDA International. While there he came up with the logo for the National Theatre, which is still in use today. The mark was unveiled when the theatre opened in March 1976. Ian's clever stencil design was chosen over Henrion's own design and, as a result, earned Ian a £50 bonus!

"Henrion had been working on a design but had to go to a conference, so asked us all to have a go at it," says Ian, who runs Indent Design in Reading. "He'd created a triangle-based NT derived from the Union Jack, which set me thinking of stencil possibilities. I worked up a rough at home in Letraset and then developed the letterforms by hand after input from Henrion." 

Ian's letterforms originally had a curved outline (see badge above) but, as this proved tricky to reproduce when hand cut in vinyl, the logo morphed into one with straighter lines.

To date the 'NT' device remains in use across the theatre's publicity material, though largely in connection with the main South Bank site as its design still works so well with the building, suggests the theatre's current art director, Charlotte Wilkinson.

"As the theatre has grown as a global brand and expanded its audience with the National Theatre Live broadcasts in cinemas, we felt we needed to write our name in full," she says. The conjoined 'N' and 'T', in essence just five black chunks of type, certainly has a resonance that would be hard to replicate. "It has stood the test of time," says Michael Mayhew, the National's art director up until 2009, "because it is so beautifully simple, as are all the best logos."