Email marketing campaign management and ewires

Email marketing campaign management

Indent’s email marketing campaign management provides a great way to get closer contact with your customers – it doesn’t rely on your customer remembering to visit your web site or seeing a press ad, you can personalise emails and only pay for people you are actually sending to.

We’ll design and build your email campaigns, as well as testing them to ensure they can be seen in as many email programs as possible. We can also set up client accounts so once we have designed an ewire template for you, you can create, send your campaigns and manage your subscriber lists and reports.

When you conduct email marketing with Indent you can also see very quickly what is working, and what is not. For every campaign you send we create reports that are easy to understand, automatically updated and easy to share. You’ll know who opened your emails, what they clicked on, who bounced and who unsubscribed, so you can understand who your audience really is, and what they are interested in.

Sending emails might not take too long, but dealing with the results can. Sending your email campaigns through Indent's ewire system helps to:

• Sort subscribe and unsubscribe requests – people can unsubscribe instantly from any email we send, and your list is automatically updated
• Deal with bounced emails – we instantly remove hard bounces from your subscriber lists and re-send to addresses which soft bounce
• Monitor blacklists and spam – blacklisting services are checked to ensure our servers are not listed and therefore your emails are less likely to be considered spam, and as legitimate senders of bulk email your campaigns have a much greater chance of being delivered to the major ISPs like AOL, Hotmail and Yahoo
• Ensure emails are sent straight away – the use of separate servers to send your campaigns mean no delays, or choose a time and date when you would like your campaign to be sent

Contact Indent to discuss your email marketing campaign management requirements and let us show you what can be achieved with our ewires.