Search engine optimisation (SEO) is the process of structuring a website to increase its ability to be found, read and indexed by search engines, helping to ensure your website can be seen and visited by users.
In general, the earlier (or higher up the page) and more frequently a website appears in the search result's list, the more visitors it will receive from search engine users.
SEO considers how search engines work, the key phrases people use when searching and which search engines are preferred by their targeted audiences. These internal and external aspects of a website design are adjusted to achieve high search engine results on specific keyword and key phrase searches. Although high search engine optimisation results can never be guaranteed, the chances of your site being seen and visited can be increased dramatically through the use of professional and successful search engine optimisation skills such as web design, copywriting, web development and analysis.
There are 5 essential steps to effective SEO:
There are two types of search engine: those driven by automatic "spiders", and those operated by human editors. In practice many companies use a combination of the two techniques.
The majority of searches, and therefore traffic to websites, are generated by the big 3 search engines: Google, Yahoo and MSN (Bing). Higher placing on these 3 main search engines can help increase traffic to your website.
Identifying the keywords or phrases that best describe your business services or products, and what your target audience would search for, is crucial for successful search engine optimisation. Defining a clear message and call to action for the visitors you wish to attract is the next step, along with ensuring your site is well-constructed. A well-coded, fast-loading site, with a good navigation structure will always aid SEO.
SEO content should be well-written, appealing, and generally offer visitors what they want.
Fortunately, SEO content can be both search engine friendly and visitor friendly in equally large measures making the provision of high quality, well-written content vital to the overall performance of your online business as well as your SEO efforts.
Optimising meta tags on each web page can drive more targeted traffic to a website. Essential for search engine optimisation, meta tags will help you get your targeted keywords displayed in search engine results. Page titles and descriptions are vital, and the use of the correct words can increase both the search engine optimisation, as well as the actual traffic generated once good rankings are achieved.
Good internal linking helps search engine spiders categorise your pages and can offer site visitors a better overall user experience.
Search engines like sites that have quality incoming links from other business relevant sites. Link sources might include press releases, online directories, blogs, video sites and social networks.
The quality of external links that you have on your site also makes a difference.
Our bespoke link building services can go a long way to setting you apart from your online competitors.
Once your site is live, backward links will need to be built on an ongoing basis and stats of the website monitored. Whether your business is local, national or international we work hard to ensure our clients' sites are optimised to maximum effect.
Contact us for a free search engine optimisation SEO assessment.