Aldwych House, Midtown, London

Indent built on the existing brand identity and expanded it to promote this impressively refurbished London landmark in Aldwych – a part of a dynamic re-generation of Midtown. A unique book, presented in its own bespoke case, was created with binding and foiling techniques used to inspire and surprise.

Indent also created a mobile friendly web design, along with an Aldwych app, and a unique space invaders game to help gather interest ahead of the official launch.