Aldwych House, Midtown, London
Indent built on the existing brand identity and expanded it to promote this impressively refurbished London landmark in Aldwych – a part of a dynamic re-generation of Midtown. A unique book, presented in its own bespoke case, was created with binding and foiling techniques used to inspire and surprise.
Indent also created a mobile friendly web design, along with an Aldwych app, and a unique space invaders game to help gather interest ahead of the official launch.
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