The White Building, Reading
The White Building – Indent’s naming – stands as the most inspirational modern workplace in Reading. Having created the brand identity Indent produced a unique book in keeping with the development’s ethos. Post-completion a further book was designed and printed utilising finished building photography.
To launch The White Building an unusual invitation was mailed out complementing the finishes used in the brochure design. Indent also created a targeted, interactive HTML campaign to help promote the launch, and provided branded table tennis bats and balls for the successful event at Bounce in London.